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Insights Lirary
Dive into some of our past research or sign up and receive our monthly briefs. Begin your discovery here.
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Netnography
What is Netnography? Here's a quick, dare we say fun, introduction to how we approach online consumer research.
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Diorama
Step into your consumers world We go beyond facts and figures. We help you understand your consumer in a whole new way. Curious?
Latest News
- 4.10.2012
Data in Context
, Just loved seeing this succinct (and glowing) summary of a recent article that Shelly Kramer and I wrote. What To Thrive in Social Media?... - 12.27.2011
Blissdom 2012
, I'm so pleased to be attending Blissdom 2012 as a Community Leader. And I love the tag: Forge Brilliance. Make it count. BlissDom... - 5.16.2011
Do Women Bloggers Want to Work with Your Brand?
, Marketers must be aware of blogger expectations to foster good relationships Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of...
Field Notes
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Mom blogger survey still in progress!
Field Notes
If you haven't heard, Shelly Kramer and I are conducting a survey.
It's a short, eight question survey for parent bloggers and it will feed our latest research project. If you haven't taken it yet, would you? It'd be a huge favor and pop over and take it? The survey is here. We promise to share the results once the study is done!
Oh, and as an added bonus, if you complete the survey... -
Data and Contextual Analysis: The Road to Good Decisions
Field Notes Now that adoption of social media and social networking is becoming more common, things that we love – things like data, analysis, context and interpretation –are critical. Social listening is, most definitely, not enough. Brands and agencies who are serious about producing results for themselves and for their clients must be data driven and they must understand the importance of context as it relates to data as a whole. Influence measurement platforms like Klout, PeerIndex, Twitalyzer...
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